A Team of Search Specialists.
Nothing Else.
Every person on the SEARCH ENGINE MARKETING DUBAI team works exclusively in paid search and organic search. No social media managers, no brand designers, no account coordinators who juggle ten disciplines. Our team is built around one discipline, and that depth is what delivers measurable results for Dubai businesses across every major industry.
Founded by a Search Professional,
Not a Digital Generalist
Our agency was built by a practitioner who spent over a decade running paid search campaigns for businesses across the GCC — not by a marketer who pivoted into digital. That background shapes every operational standard we apply.
Specialists Across Every Search Discipline
Every team member carries active Google certifications, works exclusively in their declared specialism, and has a minimum of six years' experience in their field — all within UAE or GCC market contexts. These are not junior campaign managers handed a template. These are practitioners.
Layla is the agency's lead Arabic SEM specialist — a native Arabic speaker and Google-certified strategist with nine years of bilingual campaign management experience across the UAE, Saudi Arabia, and Kuwait. Before joining, she managed the Arabic SEM portfolio for one of Dubai's largest real estate media groups, overseeing campaigns in both Modern Standard Arabic and Gulf-dialect ad copy.
Her work covers separate Arabic campaign architecture, Arabic keyword research (structurally different from English equivalents in intent and volume), and culturally appropriate ad messaging for Emirati, Saudi, and broader Arab consumer segments. She leads all Ramadan, UAE National Day, and DSF campaign strategy for the agency's bilingual client portfolio.
Omar is the agency's senior Google Ads strategist, with eight years of experience running high-value campaigns for real estate developers, luxury hospitality groups, and professional services firms across Dubai and Abu Dhabi. He previously served as a Performance Marketing Lead for a DIFC-based property investment group managing over AED 800,000 in monthly Google Ads spend.
His specialism is campaign architecture for high-CPC industries — real estate, legal services, and financial products — where keyword match type discipline and negative keyword management are the difference between a 2x and 5x ROAS. He leads Google Ads engagements for the agency's real estate, legal, and finance sector clients.
Priya leads all SEO engagements at the agency, with ten years of technical search experience across e-commerce, healthcare, and financial services in the UAE. She previously held the position of Senior SEO Analyst at a major UAE e-commerce group, where she led Core Web Vitals remediation, international SEO rollouts, and Google Business Profile management for multi-location retail brands.
Her work covers technical audits, schema markup implementation, local SEO for Dubai businesses, E-E-A-T optimisation, and search-focused content strategy. She is the architect of the agency's structured data standards — ensuring every client site is readable by Google's quality raters and crawlers alike.
David specialises in Google Shopping, Performance Max for retail, and e-commerce SEM — managing campaigns for UAE-based online retailers that consistently achieve ROAS above 4x. He spent five years as an E-Commerce Performance Manager for a Dubai-based fashion and lifestyle retailer, scaling their Google Shopping revenue from AED 1.2M to AED 8.4M over three years through product feed restructuring and smart bidding strategy.
His core expertise is Merchant Centre optimisation — understanding that Google Shopping performance is 60% product data quality and 40% bidding strategy. He manages all retail, e-commerce, and marketplace SEM engagements for the agency.
Sarah manages measurement, analytics, and conversion rate optimisation for all agency clients. She is responsible for conversion tracking setup, GA4 configuration, attribution modelling, and monthly performance reporting — ensuring every claim in our client reports is traceable to verified data.
Before joining, she spent four years as a Digital Analytics Lead at a DIFC-based consultancy, building measurement frameworks for financial services and retail brands across the UAE. She holds a Google Analytics 4 certification and has completed Google's Tag Manager and Looker Studio training programmes. She also leads landing page A/B testing across the agency's client portfolio, connecting paid search intent directly to post-click behaviour.
We hire search specialists only. If you have 5+ years of hands-on Google Ads or SEO experience in the UAE or GCC market, we'd like to hear from you.
View Open Roles →Why Every Hire Takes Three to Six Months
We are a small, senior team by design. We do not hire generalists and train them into search. We hire people who have already spent years doing this — specifically in UAE and GCC market contexts. These are the four non-negotiables for any new team member.
Active Google Certification
Every team member carries current Google Ads or Google Analytics 4 certification — not historical credentials. Certifications are retaken on expiry without exception. We do not count expired badges.
Minimum 5 Years in Specialism
We do not hire junior generalists. Every team member joins with a minimum of five years of direct, hands-on experience in their declared specialism — Google Ads, SEO, Arabic SEM, e-commerce search, or analytics. Not adjacent experience. That discipline, specifically.
UAE or GCC Market Experience Required
Dubai's market has specific characteristics — bilingual search behaviour, PDPL compliance requirements, seasonal demand patterns, and free zone advertising nuances — that global campaign experience does not automatically prepare someone for. UAE or GCC market background is a hiring prerequisite, not a preference.
Campaign Ownership, Not Support
Every team member is a campaign owner — not a campaign assistant. There are no account managers who relay instructions to an offshore execution team. The person presenting your results is the person who built and managed your campaigns. We hire for autonomy and accountability, not process compliance.
More From SEARCH ENGINE MARKETING DUBAI
Learn more about our work, our results, what we charge, and who we've delivered for.
Work With the Specialists Directly
When you engage SEARCH ENGINE MARKETING DUBAI, the team members on this page manage your campaigns. There is no handoff to a junior team once the contract is signed.